Info Design – What Does it Entail?
An info design is a blueprint or description of the structure of an entity or system, or for the efficient application of a process or activity, or the outcome of that blueprint or description in the shape of a finished product, model or process. The word info design also refers to the process of building a blueprint or description of something before applying it to reality. Info design includes many different elements of graphic and web design, but it is primarily concerned with the communication of information to the end user through print, images, video, interactive media or other media. The term info design also refers to the creation of plans or blueprints by a specialized designer for use by other professionals or the general public. This usually applies to software or hardware products, but can sometimes apply to non-software and non-hardware products as well.
The term info design can also be used for describing the process by which visual or audio information is designed, developed, presented and marketed. In this case, the visual or audio information is usually presented in a way so that they can be understood by a person who actually uses the product, but it does not necessarily need to be transmitted in a form of print, image, film or other medium. For example, visual presentations may be on screen, recorded audios, or presented as podcasts. The information need not be communicated in plain text, as is common in advertising.
Info design can be done by a highly specialized group of people, such as graphic designers, web developers, information product designers, and others. These groups often collaborate in an effort to share and distribute highly effective visual presentations, but some of their work is done in house and some is done for customer satisfaction surveys. In any event, the aim is that the consumer be able to understand the intended message.
Info design is often very different from the process by which a product is created. In the case of creating a new product, the entire development process is carried out in-house, from concept to first product launch. In the case of information products, however, the information must be available for purchase and distribution. This often results in significant savings for the creator, since it reduces the number of people that need to be involved in the creation and distribution of the product. Such costs are passed on to the customer.
Info design involves the creative process behind the creation of a piece of information product. It usually begins with an idea for a particular format, layout, graphics, illustrations or text. The goal of the designer is to develop a visually appealing, useful, easily understood and well-designed product.
Information design is one of the most challenging areas in modern, progressive industries. Info design companies exist across many countries to provide professional advice to new and existing business owners. In today’s increasingly competitive markets, Info design professionals are an asset to businesses of all types, proving that information can truly lead to success.